Marketing is evolving constantly – tricks you knew 2 months back could be obsolete, outdated or need quick fixes to make them more relevant to match today’s internet rules. Ecommerce businesses know that to stay on top of their game, they need fresh marketing strategies and keep revamping with new tips to replace the old ones.
Well, you’re reading the right marketing guide as we have charted out a list of the most workable, time-effective marketing strategies that you need to know to take your business to another level.
1. Mobile Optimisation
Don’t make the mistake of ignoring this giant segment of your potential customers – the millenniais. In 2016, mobile marketing could be credited for 50% of all digital sales! That is huge, and to gorge on that slice of pie, you need to take your business to the smartphones and tablets of today. Text messages and mobile-friendly, well-optimised sites are just the beginning steps of mobile marketing.
2. Social Media for Your Business
A refined and continued social media presence is mandatory if you want your business to achieve the zenith of success you’ve always dreamed about. If you don’t have a well-established, constant social media profile, you’re literally losing thousands of bucks; maybe more. The right way of doing this is by building Facebook, Twitter and other known social site profiles and regularly engaging with the readers; holding contests, sharing useful content and tips and offering real value to them to gain their trust and build your brand.
Also, make sure your website is always up-to-date and fault-less.
3. Content Marketing
Pinterest and Instagram are image based social media giants where pictures do all the talking. But content is still very much the King of marketing as nothing beats valuable, interesting, up-to-date content that hooks your reader and doesn’t let go till they hit the ‘buy’ button or subscribe or whatever it is you want them to do.
You build the trust of your customers, brand yourself and achieve a boost in your search engine rankings.
4. SEO is the Name of the Online Game.
Rightly done SEO can be a game-changer for any marketer and his sales and customers. Add videos and gripping visual content like useful infographics and attractive pictures that your customers will love and they’ll linger for longer on your website, leading to more potential sales or sign-ins. Plain text is just boring and makes the reader hit the ‘back’ button pretty quickly.